Shopify

  • Subscriptions using Stripe Checkout

    Selling subscriptions is not for the faint of heart. Yes, even with Shopify. Third party Apps, e.g. Recharge and Appstle, are functional silos. To complicate matters further, there is an entirely new Shopify Customer Portal design that Apps cannot currently run in, only the legacy portal that the theme controls. I gather that Shopify is…

  • WooCommerce to Shopify migration

    Sometimes I get quote requests for migrating a WooCommerce store over to Shopify. I can provide a ballpark figure after getting clarity in some areas, namely: Ballpark cost estimates Item Hours Cost Setting-up the Shopify store settings (locations, shipping, policies, payment methods, consulting with client) 2 $250 Applying style guide (color sets, fonts, menus, header,…

  • Why you need to keep your Shopify theme up to date

    Update: I’ve discovered the achilles heel of Shopify. Having worked with Shopify over the past six months, I’ve observed how important the theme is to the storefront. It’s a highly opinionated design and feature layer that contains design settings and custom code. Update from October 16th, 2023 I took a peek at five stores that…

  • After careful consideration, I’ve decided to join the Shopify Partner Program and start working on proprietary Shopify powered sites as well as continuing to work on open-source WordPress + WooCommerce powered sites. Recent statistics from BuiltWith indicate that Shopify leads greatly over WooCommerce Checkout, particularly in the United States market. Information I hear from colleagues…

  • Older Safari web browsers

    I’ve noticed a trend where several clients have forwarded to me trouble their users have faced using outdated versions of the Safari web browser. While it’s more typical to only support the latest version of popular web browsers that can normally be upgraded; there is meaningful traffic on the previous version of this browser –…

  • eCommerce emergency preparedness

    I was chatting with a lawyer friend of mine recently and he suggested the topic of emergency preparedness and management as we approach one of the year’s busiest shopping seasons, BFCM. No doubt, lawyers typically deal with things after they have become serious. I concur this is a great topic and is timely especially for…

  • Product short versus long descriptions

    I see clients get this wrong all the time. It sounds so simple, but apparently it isn’t! As I work to figure this out, I’ll post my observations. Here’s examples I’ve come across in client product catalogs: When I bring this up, here’s excuses I get in response: Here’s an official blog post with practical…

  • Browser-safe fonts and page performance

    Fonts are one of the more critical web page performance items. Some sites load unnecessary fonts, font styles, font formats, failing to set them to load in display:swap mode, or failing to declare the unicode-range to load. Any of these can deteriorate performance. Thirty-plus fonts most devices already have There’s no need to load the…

  • Splitting a store from a website

    Recently a client brought in an interesting request to split their store off onto a subdomain, for example https://store.mywebsite.com. There are both advantages and disadvantages to this idea. I thought I’d share those insights with my audience. Pros The plugin load gets split, so each site runs less plugins or customization risks above the core…

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