Optimize Post-Purchase Experience for WooCommerce

by Sean D. Conklin, posted in Marketing Tips, Official Blog Reposts

I highly recommend the article Tips to Optimize Post-Purchase Experience for WooCommerce* from the Official WooCommerce Blog*. It was written by Cody Landefeld on March 8, 2018. Key takeaways for making your post-purchase experience more effective: Email marketing after a recent purchase, keeping engaged with social media, product reviews, surveys Improving order/shipping confirmation emails for managing delivery expectations and … Continue reading Optimize Post-Purchase Experience for WooCommerce

You had me at Storefront–Benefits of using the official WooCommerce theme

by Sean D. Conklin, posted in Marketing Tips, Technical Tips

Storefront* is the official open-source theme for WooCommerce powered stores. WooCommerce site administrators revel in the fact they can integrate the World's most powerful eCommerce software with their existing site and design. Do consider this alternative, as there are significant benefits to implementing the official theme and making your site's design work with it. Storefront … Continue reading You had me at Storefront–Benefits of using the official WooCommerce theme

Architecting Million Dollar Projects

by Sean D. Conklin, posted in Technical Tips

I was inspired by a webinar I recently attended, Architecting Growth–How to Crush Million Dollar Projects by Pantheon – a geek friendly managed host for enterprise WordPress and Drupal clients. This webinar is presented by their co-founder and discusses much of what they've learned providing infrastructure for larger scale projects. This presentation covers their content management … Continue reading Architecting Million Dollar Projects

WooCommerce Plugin Development

by Sean D. Conklin, posted in Technical Tips

Most of the customization of WooCommerce is achieved with your design and content, WooCommerce settings, and your usage of the official WooCommerce extensions*. Beyond that, you may find yourself in search of a more unique or custom solution. After all, customizability is a huge selling point of WooCommerce as an eCommerce platform. Custom functionality belongs … Continue reading WooCommerce Plugin Development

Quick Guide to Conversion Rate Optimization for WooCommerce

by Sean D. Conklin, posted in Marketing Tips, Official Blog Reposts

I highly recommend the article Quick Guide to Conversion Rate Optimization for WooCommerce* from the Official WooCommerce Blog*. It was written by Marina Pape on April 19, 2018. Key takeaways for improving your conversions: Understanding the three stages of online customer interaction: discovery, choosing, and purchasing Measuring funnel progress with Google Analytics Common conversion optimizations: Making landing pages … Continue reading Quick Guide to Conversion Rate Optimization for WooCommerce

Speeding-up WooCommerce Sites

by Sean D. Conklin, posted in Technical Tips

Performance is a priority for all website administrators these days. Particularly with content management systems (CMS), web admins tend to employ a wealth of powerful theme frameworks (ex: page builders) and functional plugins on top of their base design and content. These in combination offer amazing features, but can pile up and take a toll … Continue reading Speeding-up WooCommerce Sites

10 Ways to Make Your Next WooCommerce Sale

by Sean D. Conklin, posted in Marketing Tips, Official Blog Reposts

I highly recommend the article 10 Ways to Make Your Next WooCommerce Sale* from the Official WooCommerce Blog*. It was written by Andrea Zoellner on March 29, 2018. Key takeaways for marketing your store: Email lists / building anticipation Pinterest window shopping Facebook Marketplace and community groups Discounting and sales Instagram window shopping Google Shopping product feed Affiliates … Continue reading 10 Ways to Make Your Next WooCommerce Sale

Understanding Automation for eCommerce Stores

by Sean D. Conklin, posted in Marketing Tips, Official Blog Reposts, Technical Tips

I highly recommend the article Understanding Automation for eCommerce Stores* from the Official WooCommerce Blog*. It was written by Beka Rice on February 6, 2018. Key takeaways for automating your store: Automation do's and don'ts Importing products and inventories Capturing abandoned carts Amazon Fulfillment / drop shipping Self shipping labels Post purchase techniques   Open Article*   … Continue reading Understanding Automation for eCommerce Stores

The Official Hosting for WordPress and WooCommerce Sites

by Sean D. Conklin, posted in Technical Tips

While the WordPress.org open source project by Automattic has always been easy to host and install, the WordPress.com hosting service by Automattic* has come a very long way and could be considered the best option for hosting your WordPress sites. WordPress.com represents the largest WordPress hosting service that exists and offers a wide range of … Continue reading The Official Hosting for WordPress and WooCommerce Sites