I recently worked with a client who had over 1,200 products, about 200 of which were Variation Products (products with multiple options such as size and color). This database has dozens of product attributes that serve purchasable variations as well as attribute filtering, along with the typical category and tag taxonomies. I was challenged with…
An interesting set of questions recently came up: How best to take phone orders, change new orders just in, or append add-on items or orders to a customer’s account using stored payment. This is akin to performing a post purchase up-sell or cross-sell administratively. The process may vary slightly between payment gateways. Your gateway should…
I highly recommend the article Tips to Optimize Post-Purchase Experience for WooCommerce* from the Official WooCommerce Blog*. It was written by Cody Landefeld on March 8, 2018. Key takeaways for making your post-purchase experience more effective: Email marketing after a recent purchase, keeping engaged with social media, product reviews, surveys Improving order/shipping confirmation emails for managing delivery expectations and…
Storefront* is the official open-source theme for WooCommerce powered stores. WooCommerce site administrators revel in the fact they can integrate the World’s most powerful eCommerce software with their existing site and design. Do consider this alternative, as there are significant benefits to implementing the official theme and making your site’s design work with it. Storefront…
I was inspired by a webinar I recently attended, Architecting Growth–How to Crush Million Dollar Projects by Pantheon – a geek friendly managed host for enterprise WordPress and Drupal clients. This webinar is presented by their co-founder and discusses much of what they’ve learned providing infrastructure for larger scale projects. This presentation covers their content management…
Most of the customization of WooCommerce is achieved with your design and content, WooCommerce settings, and your usage of the official WooCommerce extensions*. Beyond that, you may find yourself in search of a more unique or custom solution. After all, customizability is a huge selling point of WooCommerce as an eCommerce platform. Custom functionality belongs…
I highly recommend the article Quick Guide to Conversion Rate Optimization for WooCommerce* from the Official WooCommerce Blog*. It was written by Marina Pape on April 19, 2018. Key takeaways for improving your conversions: Understanding the three stages of online customer interaction: discovery, choosing, and purchasing Measuring funnel progress with Google Analytics Common conversion optimizations: Making landing pages…
Performance is a priority for all website administrators these days. Particularly with content management systems (CMS), web admins tend to employ a wealth of powerful theme frameworks (ex: page builders) and functional plugins on top of their base design and content. These in combination offer amazing features, but can pile up and take a toll…
I highly recommend the article 10 Ways to Make Your Next WooCommerce Sale* from the Official WooCommerce Blog*. It was written by Andrea Zoellner on March 29, 2018. Key takeaways for marketing your store: Email lists / building anticipation Pinterest window shopping Facebook Marketplace and community groups Discounting and sales Instagram window shopping Google Shopping product feed Affiliates…
I highly recommend the article Understanding Automation for eCommerce Stores* from the Official WooCommerce Blog*. It was written by Beka Rice on February 6, 2018. Key takeaways for automating your store: Automation do’s and don’ts Importing products and inventories Capturing abandoned carts Amazon Fulfillment / drop shipping Self shipping labels Post purchase techniques Open Article* …
