Blog

  • Case study: Pep Boys automotive

    I had a pleasant eCommerce experience earlier in the month and thought it’s worthy of sharing. This was not WooCommerce specific, but it makes the case for investment in eCommerce solutions. This workflow could easily be built using the open-source WooCommerce framework. I had been noticing my 7-year old KIA being increasingly sluggish to start.…

  • PHP 7.4 is here and performing well

    WordPress hosting companies are notoriously behind in upgrading PHP – the web service that processes a website’s data and logical code into HTML output. The cost of this delay is enormous in terms of website maintenance and performance. The jump from PHP v5 to v7 was a big one that required software updates and often…

  • WooCommerce Store Manager

    I’ve long held a belief that clients themselves (or their staff or VAs) should be empowered to manage content and that they naturally wish to do it themselves. Consider a Store Manager.

  • WooCommerce website accessibility

    Website accessibility (codename: a11y) has always been an important quality dimension to a website. In recent months website accessibility has seen tremendous growth not only for the purposes of inclusion, customer growth and search-engine optimization, but also to shield litigation, frivolous or otherwise, in connection with federal and state laws (ADA, Disabled Persons Acts, and…

  • Giving out Administrator access

    Let’s say you’ve reported a bug that you’ve observed in a theme or plugin. Good job by the way! Should you provide the developer admin access to your production site so they can diagnose or repair the issue? ABSOLUTELY NOT!

  • Presenting at WordCamp Riverside 2019

    I’m preparing a presentation for WordCamp Riverside 2019 running November 8-10. It’s just a couple of weeks away. My presentation begins at 10:00am on Saturday the 9th. I hope to see you there!

  • Fixing time-to-first-byte TTFB

    Time-to-first-byte (TTFB) is one of the most useful website performance metrics. It’s also one of the hardest to improve. Caching plugins can’t do much for it; actually they contribute to it. Caching plugins don’t fix cache warm-up, authenticated sessions, submissions / processing, and administration. To improve those you need to get TTFB in range. The…

  • Leading open eCommerce framework

    Check out my blog post WooCommerce – The Leading Open eCommerce Framework featured on UpCity. In this article I discuss where WooCommerce and open-source fits into the overall eCommerce Platform segment and popular proprietary systems. I also discuss community events and some technical tips.

  • Splitting a store from a website

    Recently a client brought in an interesting request to split their store off onto a subdomain, for example https://store.mywebsite.com. There are both advantages and disadvantages to this idea. I thought I’d share those insights with my audience. Pros The plugin load gets split, so each site runs less plugins or customization risks above the core…

  • The importance of payment gateway UX

    During a recent Amazon Pay webinar I attended entitled Optimizing Your Mobile Checkout, I couldn’t help but notice their prioritization of credit card fields. This stuck out to me because I’ve observed all manner of credit card gateway user interfaces. Research data is telling us to pay particular attention to these fields. Of the presenter’s…

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