I highly recommend the article 10 Ways to Make Your Next WooCommerce Sale* from the Official WooCommerce Blog*. It was written by Andrea Zoellner on March 29, 2018.
Key takeaways for marketing your store:
- Email lists / building anticipation
- Pinterest window shopping
- Facebook Marketplace and community groups
- Discounting and sales
- Instagram window shopping
- Google Shopping product feed
- Affiliates and networking