Sean Conklin, WooCommerce Freelance Developer in California, Sean@CodedCommerce.com, vm: (818) 835-5960
Cart
My account

Conversion rate optimization guide

04/30/2018

I highly recommend the article Quick Guide to Conversion Rate Optimization for WooCommerce* from the Official WooCommerce Blog*. It was written by Marina Pape on April 19, 2018.

Key takeaways for improving your conversions:

  • Understanding the three stages of online customer interaction: discovery, choosing, and purchasing
  • Measuring funnel progress with Google Analytics
  • Common conversion optimizations:
    • Making landing pages
    • Simplifying your checkout page
    • Adding call-to-action buttons
  • Product choosing / selection optimizations:
    • Improving navigation / search
    • Layout customization and enrichment
    • Testimonials / social proof
    • Promotions
  • Checkout page optimizations:
    • Making buying easier and quicker
    • Incentivizing the purchase
    • Catching lost conversions (abandoned carts)

Open Article*

34.2007784-118.6153824

Share this:

  • Mail
  • Facebook
  • LinkedIn
  • Reddit
  • Twitter

Need help?

Request your free introduction call

Contact form
close

Search this site

Blog categories

  • Blog (87)
    • Events (11)
    • Marketing tips (26)
    • Official blog reposts (10)
    • Popular (9)
    • Technical tips (58)
    • Videos (12)

Product categories

  • Services44 products
  • WooCommerce code snippets261261 products
    • Back-end code snippets7070 products
      • Admin interface4949 products
      • Run-once2121 products
    • Front-end code snippets163163 products
      • Email notifications1818 products
      • Cart2424 products
      • Checkout2828 products
      • Elementor code snippets99 products
      • JetPack code snippets44 products
      • Navigation menus22 products
      • Payments66 products
      • Product pages2929 products
      • Search88 products
      • Shop and product categories1818 products
      • Storefront theme1717 products
      • User accounts2323 products
    • Site-wide code snippets4242 products
  • WooCommerce plugins44 products

Copyright © 2018-2023 Coded Commerce, LLC. Privacy policy
Automattic Inc. owns and oversees the trademarks for Woo™ and WooCommerce®.