I highly recommend the article Quick Guide to Conversion Rate Optimization for WooCommerce* from the Official WooCommerce Blog*. It was written by Marina Pape on April 19, 2018.
Key takeaways for improving your conversions:
- Understanding the three stages of online customer interaction: discovery, choosing, and purchasing
- Measuring funnel progress with Google Analytics
- Common conversion optimizations:
- Making landing pages
- Simplifying your checkout page
- Adding call-to-action buttons
- Product choosing / selection optimizations:
- Improving navigation / search
- Layout customization and enrichment
- Testimonials / social proof
- Promotions
- Checkout page optimizations:
- Making buying easier and quicker
- Incentivizing the purchase
- Catching lost conversions (abandoned carts)
