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I highly recommend the article Understanding Automation for eCommerce Stores by Beka Rice on February 6, 2018.
View my presentation WooCommerce As a Sales Funnel for marketing tips and tricks to optimize your WooCommerce store. These techniques are useful for any site running advertisement or email marketing campaigns into WooCommerce. Its contents are also useful if running your own promotions for first time customers, flash sales, social media, and affiliate marketing.
WooCommerce* is the most popular eCommerce platform on the planet, powering over 30% of online stores. If you choose Woo, you’ll be in good company! Related to that success, it’s also the most flexible, customizable and the most affordable option.