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Time-to-first-byte (TTFB) is one of the most useful website performance metrics. It’s also one of the hardest to improve. Caching plugins can’t do much for it; actually they contribute to it. Caching plugins don’t fix cache warm-up, authenticated sessions, submissions / processing, and administration. To improve those you need to get TTFB in range. The…
Recently a client brought in an interesting request to split their store off onto a subdomain, for example https://store.mywebsite.com. There are both advantages and disadvantages to this idea. I thought I’d share those insights with my audience. Pros The plugin load gets split, so each site runs less plugins or customization risks above the core…
During a recent Amazon Pay webinar I attended entitled Optimizing Your Mobile Checkout, I couldn’t help but notice their prioritization of credit card fields. This stuck out to me because I’ve observed all manner of credit card gateway user interfaces. Research data is telling us to pay particular attention to these fields. Of the presenter’s…
Recently I’ve been assessing WooCommerce sites based in California as part of a new client outreach effort. Through this process and its first 100 subjects I’ve discovered more data on where people host their WooCommerce sites, what errors are showing up (SSL, JS/console, ADA, state compliance), performance metrics, who they use for hosting/registrations/email, what all…
There’s an irritating message we see whenever a site has modified WooCommerce template files and the WooCommerce plugin updates one or more minor versions. There can be one or more default WooCommerce template file(s) that had been copied into the child theme and the HTML code tailored for the design. It’s not unusual to see up…