• Product short versus long descriptions

    I see clients get this wrong all the time. It sounds so simple, but apparently it isn’t! As I work to figure this out, I’ll post my observations. Here’s examples I’ve come across in client product catalogs: When I bring this up, here’s excuses I get in response: Here’s an official blog post with practical…

  • WooCommerce subscriptions for rentals

    We recently launched a project that utilizes WooCommerce Subscriptions, in particular variable subscriptions, to achieve rental management. This makes for an interesting use case of the official Subscriptions add-on. WooCommerce Subscriptions is a large application. It’s quite popular, reasonably well documented, affordable, and critical for businesses that rely upon recurring revenue and automation. Using this…

  • WooCommerce Action Scheduler bloat

    Action Scheduler is an open-source library for WordPress in use by premium plugins that perform sometimes heavy, time based operations. Here’s some things to be aware of, especially for WooCommerce sites.

  • Dealing with Elementor bloat

    There is a performance cost to operating a page builder, Elementor being no exception. This effect can be mitigated by paying careful attention to the following.

  • Browser-safe fonts and page performance

    Fonts are one of the more critical web page performance items. Some sites load unnecessary fonts, font styles, font formats, failing to set them to load in display:swap mode, or failing to declare the unicode-range to load. Any of these can deteriorate performance. Thirty-plus fonts most devices already have There’s no need to load the…

  • Hello Elementor. Goodbye bloated themes

    My favorite WordPress and WooCommerce theme nowadays is Hello Elementor. It’s more of a theme placeholder than a traditional theme really. Haven’t you heard? Themes are dying!

  • Importing into WooCommerce

    I recently imported over 100,000 orders for a client who was migrating into WooCommerce. This is a complex process as disparate systems are never easy to get in sync, even when doing a one time export/import operation. Here’s some findings that may help you with your next big data import project.

  • WordPress as a component system

    Remember component stereo systems? WordPress is a component system too. Or it’s supposed to be if you’re using it optimally. From sites I’ve inherited I’ve observed developers breaking this by: WordPress is best used as its core, hosting, theme, and plugin components. Add to that a thin layer of custom design code or business rules…

  • Storefront and WooCommerce Blocks

    Check out the WooCommerce Storefront theme and the new WooCommerce Blocks Cart and Checkout feature releasing within the week.

  • WordCamp LAX 2020 presentation

    Video on database cleanup, prune legacy plugin and theme cruft to free-up resources

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