Presentation: WooCommerce Product Landing Pages

On November 9th, 2024 presented on the topic of WooCommerce Product Landing Pages at WordPress Santa Clarita Valley Meetup. We had a great turnout with a hybrid setup, taking questions from audience members physically present and over Zoom. Here’s the event description and slides:

He’ll talk about best practice design and where this concept of product landing pages may fit into your projects.

Since the dawn of Internet browsing, websites have used content hierarchy. Information flows from general to specific as you click deeper. Breadcrumbs and clean navigation help the visitor to reverse course. While times certainly have changed, these structural fundamentals remain both in the minds of website visitors and in the algorithms of search engines.

Each page on your site has a purpose: Home, Shop, Blog, About, My Account. Elements like search, main menu, cart, policies, contact details, and social links – all should be placed where your visitors expect to find them.

Taking a step into the store part of a site, WooCommerce shop managers love to experiment with purchase options for their products. Options include wholesale/tiered pricing, subscriptions, variation swatches, up-selling, cross-selling, and more. These are typically the same products that they’ve had success with, just expanded into creative selling schemes that can start to muddy up the interface.

WooCommerce has many great plugins to enable advanced product types, but why fuss with trying to modify single product and category templates to accommodate various product options? Why layer in Mega Menus, Quick Views, Sliders, and other performance-consuming UI elements when they may not be necessary?

Structure helps the most! Product landing pages support this by giving your visitors a first step into a product or line of products. They can be like a mini product category page without the grid, giving you creative control, including the URL! These can sit above the more noisy categories and single product pages in your shop, possibly represented in the 5-10 links under your Shop menu item.

As a regular WordPress page, landing pages can utilize WordPress Blocks or your Page Builder of choice, giving visitors the ability to select product options in unique and helpful ways. Next step, whatever is appropriate! Send users directly to their cart, checkout, the single product view, or wherever represents the funnel progression.

Developers can introduce clean CSS and JavaScript code to style, validate, automate, and animate in crafty ways. Toss a URL coupon in to auto-apply discounts. Utilize the little-known Woo Grouped product type to form curated bundles for your customers, even consisting of specific product variations, just using WooCommerce core!

Imagine the structural possibilities and make your store feature-complete while keeping things clean, concise, performant, and last but not least, accessible. Landing pages can really help get you there!