Tag: optimization

Smaller Business Trumping Bigger Business

Chalkboard reading: Thank you for shopping local

You must be noticing it too — incompetence has been on the rise in the service industries. Bigger businesses continue to automate customer service and support areas they should not automate and fail to properly automate the mundane workloads that they should be. Employees are more often under trained, under compensated / unprofessional in their […]

The Importance of Payment Gateway UX

Brown leather mini wallet with three credit cards pertruding

During a recent Amazon Pay webinar I attended entitled Optimizing Your Mobile Checkout, I couldn’t help but notice their prioritization of credit card fields. This stuck out to me because I’ve observed all manner of credit card gateway user interfaces. Research data is telling us to pay particular attention to these fields. Of the presenter’s […]

A plugin too far

About a dozen colorful wires on a large switchboard with dials and switches

How many plugins is too many for a WordPress site? Well, there’s no real answer to that question. It depends on several rather circumstantial factors…