I highly recommend the article Tips to Optimize Post-Purchase Experience for WooCommerce* from the Official WooCommerce Blog*. It was written by Cody Landefeld on March 8, 2018.
Key takeaways for making your post-purchase experience more effective:
- Email marketing after a recent purchase, keeping engaged with social media, product reviews, surveys
- Improving order/shipping confirmation emails for managing delivery expectations and further engagement
- Customer support strategy and tools, ticketing systems, FAQ’s
- Customize and personalize the post-purchase emails with milestones (birthday, anniversary, etc.)
- Loyalty, points and rewards programs