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I highly recommend the article Quick Guide to Conversion Rate Optimization for WooCommerce* by Marina Pape on April 19, 2018.
View my presentation WooCommerce As a Sales Funnel for marketing tips and tricks to optimize your WooCommerce store. These techniques are useful for any site running advertisement or email marketing campaigns into WooCommerce. Its contents are also useful if running your own promotions for first time customers, flash sales, social media, and affiliate marketing.