Storefront theme 404 page customizations

Customizes the Storefront theme’s 404 landing page contents.

add_action( 'template_redirect', function() {

	// 404 Only
	if( ! is_404() ) {

	// Change 404 Body
	add_filter( 'gettext', function( $text ) {

		switch( $text ) {

			// Match Theme's 404 Body Text
			case 'Nothing was found at this location. Try searching, or check out the links below.':
				echo wpautop(
					'Nothing was found at this location. Try searching, or check out the links on this page.'

				// Show General Site Search Form

				// Cancel Default Behavior
				return '';

			case 'Promoted Products':
			case 'Featured Products':
			case 'On Sale Now':
			case 'New In Store':
			case 'Product Categories':
			case 'Popular Products':
				return '';

			// Other Strings
				return $text;

	} );

	// Prevent Promoted Products Widgets
	global $shortcode_tags;
	unset( $shortcode_tags['featured_products'] );
	unset( $shortcode_tags['sale_products'] );
	unset( $shortcode_tags['recent_products'] );
	unset( $shortcode_tags['best_selling_products'] );

	// Hide Product Search Widget Section
	add_action( 'wp_print_footer_scripts', function() {

		<script type="text/javascript">
			document.querySelector( 'section[aria-label="Search"]' )
				.style.display = 'none';

	} );

} );

Instructions for Storefront theme 404 page customizations

  1. Log into a staging or locally hosted clone of your site.
  2. Install and activate Code Snippets plugin.
  3. WP Admin > Snippets > Add New
  4. Copy and paste the code from the section above.
  5. Check to ensure formatting came over properly.
  6. Customize the code as desired.
  7. Add a meaningful title.
  8. Select whether to run on front-end or back-end (or both).
  9. Click “Save and Activate”.
  10. Test your site to ensure it works.
  11. Disable if any problems, or recover.
  12. Repeat for live environment.

Need help modifying Storefront theme 404 page customizations?

Contact me. I can help with fitting projects or refer to my partner.


All code snippets are licensed GPLv2 (or later) matching WordPress licensing.

Except when otherwise stated in writing the copyright holders and/or other parties provide the program as-is without warranty of any kind, either expressed or implied, including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose.

Disclaimer of warranty

Note: I may receive compensation for referrals.

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