Hide pricing except for authenticated users

Hides prices for unauthenticated traffic, linking them to log-in. Changes variation pricing display.

add_filter( 'woocommerce_get_price_html', function( $price_html, $product ) {

	// Unauthenticated Users Price Hide And Message
	if( is_product() || is_shop() || is_product_category() ) {
		if( ! get_current_user_id() ) {
			return sprintf(
					<p id="authentication-required">
						Please <a href="%s">[log in]</a>
						or <a href="%s">[register]</a> to see pricing.
				'/my-account/', '/registration/'

	// Selected Variation Price
	if( $product->is_type( 'variation' ) ) {
		return $price_html;

	// Variable Products
		$product->is_type( 'variable' )
		|| $product->is_type( 'variable-subscription' )
	) {

		// Hiding: Single Products, Variable Price (Range)
		if( is_product() ) {
			return '';

		// Archives Remove The Word From
		if( is_shop() || is_product_category() ) {
			return str_replace( 'From: ', '', $price_html );

	// Default
	return $price_html;

}, 10, 2 );

How to use

  1. Log into a staging, development, or locally hosted clone of your site
  2. Install and activate Code Snippets
  3. WP Admin > Snippets > Add New
  4. Copy and paste the code from the Description tab above
  5. Check to ensure formatting came over properly and no syntax errors show up in the editor
  6. Customize the code as desired
  7. Add a meaningful title
  8. Select whether to run on front-end or back-end (or both)
  9. Click “Save and Activate”
  10. Test your site to ensure it works
  11. Disable if any problems, or recover
  12. Repeat for live environment


All code snippets are licensed GPLv2 (or later) matching WordPress licensing.

Disclaimer of warranty:

Except when otherwise stated in writing the copyright holders and/or other parties provide the program as-is without warranty of any kind, either expressed or implied, including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose.


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  2. Describe your expected outcome(s).
  3. List steps to reproduce the issue.
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