add_action( 'wp_print_scripts', function() {
?>
<script async src="https://www.googletagmanager.com/gtag/js?id=AW-####"></script>
<script type="text/javascript">
window.dataLayer = window.dataLayer || [];
function gtag(){ dataLayer.push( arguments ); }
gtag( 'js', new Date() );
gtag( 'config', 'AW-####' );
</script>
<?php
} );
add_action( 'woocommerce_thankyou', function( $order_id ) {
if( ! $order_id ) {
return;
}
$order = wc_get_order( $order_id );
if( ! $order ) {
return;
}
$order_total = $order->get_total();
?>
<script type="text/javascript">
gtag( 'event', 'conversion', {
'send_to': 'AW-####',
'value': <?php echo $order_total; ?>,
'currency': 'USD',
'transaction_id': <?php echo $order_id; ?>
} );
</script>
<?php
} );
Google Ads tracking and conversion
Places Google Ads conversion tracking code / pixel onto the WooCommerce order Thank You page, containing order info.
How to use
PHP Code Snippets
- Log into a staging, development, or locally hosted clone of your site
- Install and activate Code Snippets
- WP Admin > Snippets > Add New
- Copy and paste the code from the Description tab above
- Check to ensure formatting came over properly and no syntax errors show up in the editor
- Customize the code as desired
- Add a meaningful title
- Select whether to run on front-end or back-end (or both)
- Click “Save and Activate”
- Test your site to ensure it works
- Disable if any problems, or recover
- Repeat for live environment
License
All code snippets are licensed GPLv2 (or later) matching WordPress licensing.
Disclaimer of warranty:
Except when otherwise stated in writing the copyright holders and/or other parties provide the program as-is without warranty of any kind, either expressed or implied, including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose.
Support
- Describe the issue and what you’ve observed.
- Describe your expected outcome(s).
- List steps to reproduce the issue.
- Optionally provide screen-shot or video URLs.
