Product short versus long descriptions

Man at a desk wearing a button shirt showing his hand writing in a journal in front of a laptop that has what could be a product title, subtitle, and description on the screen

I see clients get this wrong all the time. It sounds so simple, but apparently it isn’t! As I work to figure this out, I’ll post my observations. Here’s examples I’ve come across in client product catalogs: Missing short descriptions Long descriptions placed in the short description area Duplicate descriptions, merging short and long content […]