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Big WooCommerce Stores

View of store shelves packed with products and clerk int he foreground checking labels

WooCommerce is known as the leading eCommerce platform for having millions of installations worldwide. It’s had a reputation for scaling challenges. Not any longer! A recent official blog post covered this topic and included examples of six larger WooCommerce stores and a link to the official showcase of sites by category. Scaling is defined there […]

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PHP 7.4 is here and performing well

Race track photo showing gridlines and counting down 11 to 1

WordPress hosting companies are notoriously behind in upgrading PHP – the web service that processes a website’s data and logical code into HTML output. The cost of this delay is enormous in terms of website maintenance and performance. The jump from PHP v5 to v7 was a big one that required software updates and often […]

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How to fix time-to-first-byte (TTFB) problems

Hand with old fashioned stopwatch timer

Time-to-first-byte (TTFB) is one of the most useful website performance metrics. It’s also one of the hardest to improve. Caching plugins can’t do much for it; actually they contribute to it. Caching plugins don’t fix cache warm-up, authenticated sessions, submissions / processing, and administration. To improve those you need to get TTFB in range. The recommended target is 0.5 seconds. Here’s my tips to optimize your TTFB.

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Cleaning up your WooCommerce Database

Glasses sitting in front of computer screens displaying code

There’s lots you can do to improve database (DB) performance, but each change comes with risks. Always thoroughly test changes in a development environment first before making permanent database changes in production. Growth in data requires a growth in hosting to handle the scale of database size and queries. There’s only so much you can […]