Conversion rate optimization guide

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I highly recommend the article Quick Guide to Conversion Rate Optimization for WooCommerce from the Official WooCommerce Blog. It was written by Marina Pape on April 19, 2018.

Key takeaways for improving your conversions:

  • Understanding the three stages of online customer interaction: discovery, choosing, and purchasing
  • Measuring funnel progress with Google Analytics
  • Common conversion optimizations:
    • Making landing pages
    • Simplifying your checkout page
    • Adding call-to-action buttons
  • Product choosing / selection optimizations:
    • Improving navigation / search
    • Layout customization and enrichment
    • Testimonials / social proof
    • Promotions
  • Checkout page optimizations:
    • Making buying easier and quicker
    • Incentivizing the purchase
    • Catching lost conversions (abandoned carts)

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Sean D. Conklin

I have been a full-stack CSS, HTML, JavaScript, PHP website developer since 2002. My current specialties have been in WordPress powered sites since 2010, WooCommerce powered online stores since 2017, adding Shopify in 2023. I support dozens of store owners and managers, customizing and growing their businesses quickly, efficiently, in support of open-source citizenship and standards.