Optimize post-purchase experience

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I highly recommend the article Tips to Optimize Post-Purchase Experience for WooCommerce from the Official WooCommerce Blog. It was written by Cody Landefeld on March 8, 2018.

Key takeaways for making your post-purchase experience more effective:

  • Email marketing after a recent purchase, keeping engaged with social media, product reviews, surveys
  • Improving order/shipping confirmation emails for managing delivery expectations and further engagement
  • Customer support strategy and tools, ticketing systems, FAQ’s
  • Customize and personalize the post-purchase emails with milestones (birthday, anniversary, etc.)
  • Loyalty, points and rewards programs

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Sean D. Conklin

I have been a full-stack CSS, HTML, JavaScript, PHP website developer since 2002. My current specialties have been in WordPress powered sites since 2010, WooCommerce powered online stores since 2017, adding Shopify in 2023. I support dozens of store owners and managers, customizing and growing their businesses quickly, efficiently, in support of open-source citizenship and standards.