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Fonts are one of the more critical web page performance items. Some sites load unnecessary fonts, font styles, font formats, failing to set them to load in display:swap mode, or failing to declare the unicode-range to load. Any of these can deteriorate performance. Thirty-plus fonts most devices already have There’s no need to load the…
Recently a client brought in an interesting request to split their store off onto a subdomain, for example https://store.mywebsite.com. There are both advantages and disadvantages to this idea. I thought I’d share those insights with my audience. Pros The plugin load gets split, so each site runs less plugins or customization risks above the core…
During a recent Amazon Pay webinar I attended entitled Optimizing Your Mobile Checkout, I couldn’t help but notice their prioritization of credit card fields. This stuck out to me because I’ve observed all manner of credit card gateway user interfaces. Research data is telling us to pay particular attention to these fields. Of the presenter’s…
