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WooCommerce Website Accessibility

Handicapped parking sign

Website accessibility (codename: a11y) has always been an important quality dimension to a website. In recent months website accessibility has seen tremendous growth not only for the purposes of inclusion, customer growth and search-engine optimization, but also to shield litigation, frivolous or otherwise, in connection with federal and state laws (ADA, Disabled Persons Acts, and…

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How to fix time-to-first-byte (TTFB) problems

Hand with old fashioned stopwatch timer

Time-to-first-byte (TTFB) is one of the most useful website performance metrics. It’s also one of the hardest to improve. Caching plugins can’t do much for it; actually they contribute to it. Caching plugins don’t fix cache warm-up, authenticated sessions, submissions / processing, and administration. To improve those you need to get TTFB in range. The…

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The Importance of Payment Gateway UX

Brown leather mini wallet with three credit cards pertruding

During a recent Amazon Pay webinar I attended entitled Optimizing Your Mobile Checkout, I couldn’t help but notice their prioritization of credit card fields. This stuck out to me because I’ve observed all manner of credit card gateway user interfaces. Research data is telling us to pay particular attention to these fields. Of the presenter’s…

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The most popular themes for WooCommerce websites

Avada by ThemeFusion example windows

Recently I’ve been assessing WooCommerce sites based in California as part of a new client outreach effort. Through this process and its first 100 subjects I’ve discovered more data on where people host their WooCommerce sites, what errors are showing up (SSL, JS/console, ADA, state compliance), performance metrics, who they use for hosting/registrations/email, what all…

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Why You Should Avoid WooCommerce Template Overrides

WooCommerce template files out of date notification in WP Admin

There’s an irritating message we see whenever a site has modified WooCommerce template files and the WooCommerce plugin updates one or more minor versions. There can be one or more default WooCommerce template file(s) that had been copied into the child theme and the HTML code tailored for the design. It’s not unusual to see up…

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