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How to fix time-to-first-byte (TTFB) problems

Hand with old fashioned stopwatch timer

Time-to-first-byte (TTFB) is one of the most useful website performance metrics. It’s also one of the hardest to improve. Caching plugins can’t do much for it; actually they contribute to it. Caching plugins don’t fix cache warm-up, authenticated sessions, submissions / processing, and administration. To improve those you need to get TTFB in range. The recommended target is 0.5 seconds. Here’s my tips to optimize your TTFB.

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WordPress WooCommerce Developer Hourly Rate Research

Cartoon of a business man sitting at a computer desk with programming languages JS, CSS, HTML, PHP, C++ hovering above like speech bubbles

How much should your developer be charging you? This is a complex question to answer because the range is quite wide and there are many factors that contribute, such as location cost-of-living, skill level, how sharp the developer is and how busy his/her schedule is. I’ll provide you with United States oriented research I’ve come-up with.

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Cleaning up your WooCommerce Database

Glasses sitting in front of computer screens displaying code

There’s lots you can do to improve database (DB) performance, but each change comes with risks. Always thoroughly test changes in a development environment first before making permanent database changes in production. Growth in data requires a growth in hosting to handle the scale of database size and queries. There’s only so much you can […]

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You had me at Storefront–Benefits of using the official WooCommerce theme

Screenshot of Bookshop - a child theme of Storefront

Storefront* is the official open-source theme for WooCommerce powered stores. There are significant benefits to implementing the official theme and making your site’s design work with it. Storefront can improve both form and function with a little patience in working it to suit your design needs.