Product short versus long descriptions

Man at a desk wearing a button shirt showing his hand writing in a journal in front of a laptop that has what could be a product title, subtitle, and description on the screen

I see clients get this wrong all the time. It sounds so simple, but apparently it isn’t! As I work to figure this out, I’ll post my observations. Here’s examples I’ve come across in client product catalogs: Missing short descriptions Long descriptions placed in the short description area Duplicate descriptions, merging short and long content […]

Big WooCommerce Stores

View of store shelves packed with products and clerk int he foreground checking labels

WooCommerce is known as the leading eCommerce platform for having millions of installations worldwide. It’s had a reputation for scaling challenges. Not any longer! A recent official blog post covered this topic and included examples of six larger WooCommerce stores and a link to the official showcase of sites by category. Scaling is defined there […]

WooCommerce Holiday Preparations

Black Friday

Hopefully you’ve been getting ready for holdiay traffic! I’ll recap many of the tips from the official Woo blog and work in a few of my own.

WooCommerce for Nonprofits

Team huddle

Nonprofit organizations run on revenues from events, memberships, donations, and of course grants. Many are finding their way to WooCommerce to better fulfill their online eCommerce needs.