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WooCommerce, Skunkworks Edition

Awhile back I voluntarily moved into a role developing a customized enterprise WooCommerce platform to power a couple dozen properties. I eventually came to understand this as a Skunkworks – a project “developed by a small and loosely structured group of people who research and develop a project primarily for the sake of radical innovation”,…

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Maximize Your eCommerce Profits with Cross-Selling

I highly recommend the article Maximize Your eCommerce Profits with Cross-Selling* from the Official WooCommerce Blog*. It was written by Stephen Roe on August 9, 2018. Key takeaways for maximizing revenue from cross-selling: Cross-selling has been known to increase revenue up to 35%! Cross-selling pitches products in addition to what the customer is already interested in. Up-selling suggests…

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Discussing WooCommerce and Code Snippets on WP Plugins A-Z Podcast

I joined John Overall on his podcast WP Plugins A-Z for Interview 32 discussing WooCommerce and Code Snippets. Give it a listen and let me know how I did! Podcast description: Today’s interview is with Sean Conklin from CodedCommerce. We previously reviewed some plugins Sean has worked on. For example: Benchmark Email Lite, all the…

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Open eCommerce vs. Paint-by-numbers

Paint by numbers example by Nicole Florian

Open eCommerce can be contrasted to a paint-by-numbers application or drawing. There are many preset and cookie-cutter eCommerce providers out there, many of them quite popular and well regarded. Open-source software offers much more for a business or organization as it allows them to customize anything and make untold decisions to satisfy their unique needs.

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Handling Phone Orders, Re-charging Orders, Post Purchase Up-sells or Cross-sells

Lock on money with keys nearby

An interesting set of questions recently came up: How best to take phone orders, change new orders just in, or append add-on items or orders to a customer’s account using stored payment. This is akin to performing a post purchase up-sell or cross-sell administratively.

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You had me at Storefront–Benefits of using the official WooCommerce theme

Screenshot of Bookshop - a child theme of Storefront

Storefront* is the official open-source theme for WooCommerce powered stores. There are significant benefits to implementing the official theme and making your site’s design work with it. Storefront can improve both form and function with a little patience in working it to suit your design needs.

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