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    I’ve long held a belief that clients themselves (or their staff or VAs) should be empowered to manage content and that they naturally wish to do it themselves. Consider a Store Manager.

  • Fixing time-to-first-byte TTFB

    Time-to-first-byte (TTFB) is one of the most useful website performance metrics. It’s also one of the hardest to improve. Caching plugins can’t do much for it; actually they contribute to it. Caching plugins don’t fix cache warm-up, authenticated sessions, submissions / processing, and administration. To improve those you need to get TTFB in range. The…

  • Cleaning up your WooCommerce database

    There’s lots you can do to improve database (DB) performance, but each change comes with risks. Always thoroughly test changes in a development environment first before making permanent database changes in production. Growth in data requires a growth in hosting to handle the scale of database size and queries. There’s only so much you can…

  • Invoicing using WooCommerce

    I do all of my invoicing through WooCommerce for several reasons I discuss here. I also have notes about selling service line items in Woo.

  • WooCommerce synthetic load testing

    One of my favorite testing methods is load testing. It’s one of the most difficult to pull off, but serves the important purpose of revealing code bottlenecks.

  • Headless / decoupled architectures

    A session I attended at WCLAX 2018 by Roy Sivan discussed headless WordPress and WooCommerce sites with a decoupled front end presentation layer.

  • Exporting and importing orders

    I was recently tasked with migrating a legacy WooCommerce store into a newer environment and database. Here’s a couple of approaches you can consider if faced with a similar project – full database migration versus exports/imports.

  • WooCommerce for nonprofits

    Nonprofit organizations run on revenues from events, memberships, donations, and of course grants. Many are finding their way to WooCommerce to better fulfill their online eCommerce needs.

  • You had me at Storefront

    Storefront* is the official open-source theme for WooCommerce powered stores. There are significant benefits to implementing the official theme and making your site’s design work with it. Storefront can improve both form and function with a little patience in working it to suit your design needs.

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