Official blog reposts

Who should have Administrator access?

I often come across sites that have questionable WordPress administrator accounts. I work with clients to reduce this exposure. It’s dangerous offering full privilege accounts to anybody besides fully trusted and technically capable vendors and staff. Regular review is recommended since there tends to be shifts in staff and roles over time. Here’s why admin […]
Product short versus long descriptions

I see clients get this wrong all the time. It sounds so simple, but apparently it isn’t! As I work to figure this out, I’ll post my observations. Here’s examples I’ve come across in client product catalogs: Missing short descriptions Long descriptions placed in the short description area Duplicate descriptions, merging short and long content […]
Big WooCommerce stores

WooCommerce is known as the leading eCommerce platform for having millions of installations worldwide. It’s had a reputation for scaling challenges. Not any longer! A recent official blog post covered this topic and included examples of six larger WooCommerce stores and a link to the official showcase of sites by category. Scaling is defined there […]
eCommerce profits with cross-selling

I highly recommend the article Maximize Your eCommerce Profits with Cross-Selling* from the Official WooCommerce Blog*. It was written by Stephen Roe on August 9, 2018.
WooCommerce holiday preparations

Hopefully you’ve been getting ready for holdiay traffic! I’ll recap many of the tips from the official Woo blog and work in a few of my own.
WooCommerce for nonprofits

Nonprofit organizations run on revenues from events, memberships, donations, and of course grants. Many are finding their way to WooCommerce to better fulfill their online eCommerce needs.
Optimize post-purchase experience

I highly recommend the article Tips to Optimize Post-Purchase Experience for WooCommerce from the Official WooCommerce Blog by Cody Landefeld on March 8, 2018.
Conversion rate optimization guide

I highly recommend the article Quick Guide to Conversion Rate Optimization for WooCommerce* by Marina Pape on April 19, 2018.
Ways to make your next sale

I highly recommend the article 10 Ways to Make Your Next WooCommerce Sale by Andrea Zoellner on March 29, 2018.
Automation for eCommerce stores

I highly recommend the article Understanding Automation for eCommerce Stores by Beka Rice on February 6, 2018.

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