Marketing tips

WooCommerce multi-vendor setups

On a few occasions I’ve heard of multiple shopping cart sub sites, sometimes powered by a WordPress Multisite Network that supports multiple WordPress sites within one via URI path, subdomain, or domain name. Examples of this include: business product lines, departments, or clients of a solution provider. Each sub site has some base requirements to […]
Discontinuing products in your store

Products come and go while search engine caches remain. It’s a popular practice to switch a product’s status to draft (un-publish it) or delete a product when it has an undetermined status or has become permanently discontinued. Search engine caches, bookmarks, and overall “juice” for the product page can be be damaged when URLs get […]
Blocks versus Page Builders

Blocks came out in late 2018 initially for blog posts and page contents. The Block Editor project, originally named Gutenberg, has gradually expanded since. Starting January this year WordPress core introduced Block Themes (AKA Full Site Editing) where Blocks are used for templates, headers, footers, sidebars and more. That made 2022 a game changer because […]
Online store Maintenance Agreement

I’ve adopted a new Maintenance Agreement. This came about following several occasions where I suddenly found new Administrators and plugins on a site that I was maintaining. It’s come mostly from clients I hadn’t worked with for some time. Still, surprise! I understand the reasons folks have for introducing new parties to help out. To […]
Video: Final website prep for BFCM

Prepare for Black Friday, Cyber Monday (BFCM) 2021. In this episode of eCommerce 360, Sean from Coded Commerce, LLC offers best practices in website preparation for attracting and serving maximum visitors.
Product short versus long descriptions

I see clients get this wrong all the time. It sounds so simple, but apparently it isn’t! As I work to figure this out, I’ll post my observations. Here’s examples I’ve come across in client product catalogs: When I bring this up, here’s excuses I get in response: Here’s an official blog post with practical […]
Abandonment issues

Theme and plugin abandonment is common. Themes and plugins need to be updated about monthly to reflect testing with latest core components, addressing community requests, fixing issues and developing new features. It takes a critical mass for the business side to work.
The Internet re-imagined

Last week I enjoyed a webinar with partner company Pantheon by the same title covering strategies during the 2020 Covid-19 crisis. Pantheon is a provider of enterprise-grade developer-operations friendly managed WordPress hosting. Following are my notes.
It’s just like using a word processor

Think of the WordPress block editor as an ever-expanding word processor for your website.
Smaller business trumping bigger business

You must be noticing it too — incompetence has been on the rise in the service industries. Bigger businesses continue to automate customer service and support areas they should not automate and fail to properly automate the mundane workloads that they should be. Employees are more often under trained, under compensated / unprofessional in their […]

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