WooCommerce* is the most popular eCommerce platform on the planet. Related to that success, it’s also the most flexible, customizable and the most affordable option. It’s not quite the simplest or easiest option, but it’s not hard to learn either. The large ecosystem of developers working with WooCommerce helps the user community of small and large organizations make the most of their eCommerce technology – democratizing publishing and empowering staff. As a developer, I appreciate the WordPress architecture with its simple yet powerful hook and filtering system and thorough, transparent documentation.